As an online
business owner, you're always looking for different ways to boost your sales. And
with each changing season comes an opportunity to think creativity and get your
products and services out there. If you're looking to find out how to make the
most of this holiday season, business professional Alexander Bouri of Seament Holding provides four
original ideas to help you out.
Get creative with advertising
Get festive with your advertising to appeal to your customers and be more competitive with other businesses. Make sure that your site is pleasing to the eye and reflects both your general branding and any seasonal promotions that you are having. In addition, you can invest in different advertising strategies (and not just online ones), including television and radio commercials, online advertising, social media marketing, and mobile advertising. If you're on a budget and don't want to overspend, determine which type of strategies will help you reach your audience the fastest.
Get festive with your advertising to appeal to your customers and be more competitive with other businesses. Make sure that your site is pleasing to the eye and reflects both your general branding and any seasonal promotions that you are having. In addition, you can invest in different advertising strategies (and not just online ones), including television and radio commercials, online advertising, social media marketing, and mobile advertising. If you're on a budget and don't want to overspend, determine which type of strategies will help you reach your audience the fastest.
Offer a free product
'Tis the season for giving, right? One fast, easy and highly effective way to capture the interest of customers is by giving away a free product, which you can offer by itself or with a purchase. This is especially beneficial if you have a seasonal product. Since everyone loves a good bargain, you can also run sales and promotions, and coupons are a tried and true way to do so. You can provide customers with online coupons via e-mail or through a promotion code that will save them a certain percentage or amount off their total.
'Tis the season for giving, right? One fast, easy and highly effective way to capture the interest of customers is by giving away a free product, which you can offer by itself or with a purchase. This is especially beneficial if you have a seasonal product. Since everyone loves a good bargain, you can also run sales and promotions, and coupons are a tried and true way to do so. You can provide customers with online coupons via e-mail or through a promotion code that will save them a certain percentage or amount off their total.
Have a contest
You can really get your customers excited by having a contest, and social media is the perfect platform to do so on. Contests are simple and fun, and are a great way to collect contact information. After all, who wouldn't want to receive e-mails if they could get a free limited edition item or a fabulous prize out of the deal? By having a contest via social media, you can expand your fan base on these platforms, build customer relationships, compile a substantial contact list, increase brand awareness, and promote any products you're selling.
You can really get your customers excited by having a contest, and social media is the perfect platform to do so on. Contests are simple and fun, and are a great way to collect contact information. After all, who wouldn't want to receive e-mails if they could get a free limited edition item or a fabulous prize out of the deal? By having a contest via social media, you can expand your fan base on these platforms, build customer relationships, compile a substantial contact list, increase brand awareness, and promote any products you're selling.
Reveal a new product
Customers are always on the lookout for new products, but never more so than during the holidays. With so many people trying to find unique gifts for family and friends, it's the perfect time to reveal any new and exciting items that your company may have lined up. You can display your new product on the home page of your website and e-mail the details to your current customer list. You can give it even more exposure by showcasing it on social media.
Customers are always on the lookout for new products, but never more so than during the holidays. With so many people trying to find unique gifts for family and friends, it's the perfect time to reveal any new and exciting items that your company may have lined up. You can display your new product on the home page of your website and e-mail the details to your current customer list. You can give it even more exposure by showcasing it on social media.
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