Building a business that reaches a
national or global audience and starting from the ground up isn't a dream
that's unattainable. Yes, it requires lots of hard work, but so many
entrepreneurs have done it in the past. Just look at Alex F Bouri,
who started his cement company just by trading in Nigeria on a small business
loan and soon went global, or any of the many corporate businesses that are
still family-owned, like Mars candy. It's not impossible, but with the
Internet, technology, and new advertising, you certainly have to get creative.
Here are a few tips for bringing in more customers and therefore the revenue
you need to expand your reach.
Create an Online Presence
This is absolutely imperative for
any business in today's world. If you're not online, you're simply unable to
compete with your competitors who are. You're missing out on a huge audience,
and this is one of the easiest ways to go global. Not to mention, it opens up a
whole new world of marketing. At the very least you should ensure that you have
an informative and clean website. To take it a step further, make social media
accounts for your company and engage with customers. It's never a bad idea to
make it possible for customers to purchase products or services online within
reason.
Set Yourself Apart
The only way that you can overcome
your competitors is to offer something they don't have. Look at their campaigns
and see what aspect of their business they are focusing on. For example, if
you're a cleaning service and your competitors are advertising how inexpensive
they are, offer competition by advertising that you're thorough and use
environmentally-friendly cleaning products. This will help you clinch a new
audience and perhaps even win over some customers who are loyal to your
competitor.
Do it Gradually
As your profits begin to increase,
buy new things little by little. Don't take out a huge loan, purchase a huge
new storefront, add to your inventory, buy vehicles, and the like all at once.
By doing it as you can afford it, you'll be financially in a better place and
the growth of your business will continue to happen naturally.
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