The world of business can be very rewarding, being able to
create and sell a product or service people need can give your life
purpose. Some people choose to go into
business by themselves or with a friend, but family owned businesses are
growing in popularity. Family owned
businesses were almost the only businesses in existence in the past, and even
though their presence has declined over the years existing family business are
still successful. Seament, one of the
largest international cement traders in the world, was founded by Alexander Bouri and is now run
by his sons. Big name companies like
Walmart, Samsung, and Ford are family owned businesses. If you want to include your family in your
business ambitions, here's some advice on how to make your new business venture
a success.
Identify the Need in Your Market
Some people go into business after spending years developing
a service or product, and others have a passion for entrepreneurship but don't know
what they want to sell. If you want to
provide a product or service you know people want, focus on potential customers
in your area. Think back to
conversations you've had about your town with friends and neighbors. Do you remember somebody saying that they
wished there was a reliable dry cleaning service in town? Did your next door neighbor mention that he
misses the old pizza place that used to be around the corner? Once you figure out the need, you'll be able
to start your business.
Identify Your Family's Strengths
After doing some brainstorming you've decided on what
product or service your business is going to provide customers. Now that you know what you'll be selling,
it's time to think about how your family members can help your business by
identifying each member's strengths. Does
your son know how to use a cash register?
Is your spouse well-known enough in the community to attract people to
your business? Does your daughter know
how to design websites and use SEO? If
you spend time truly evaluating your family's strengths and weaknesses you'll
be able to find something useful every member can contribute.
Identify Their Feelings
Even though it's your dream to have a family owned business
other family members may not have similar feelings. Nobody likes having to do something they have
no interest in, especially if they feel like they're being pressured into doing
it. Don't spend time trying to recruit
your family members, mention your idea to them and see if they have an interest
in helping with your business.